Four Things To Do With Negative Reviews (And One Thing Not To Do)

Pop quiz time.

What do the following things have in common?

  1. Traffic jams
  2. Fish in the ocean
  3. The full moon appearing every month
  4. Negative book reviews

If you answered they are all certain to happen, then you pass!

rating-24185_1280Every book gets negative reviews. The Hunger Games, a book I absolutely love, has 443 1-star reviews. No matter how good your book is, eventually, you will get negative reviews. So since we can’t avoid them, we should have a strategy for what to do when they appear on our product pages, else we collapse into a blubbering heap or decide to quit writing and join the carnival. Sure, the endless access to funnel cakes would be awesome, but your family would miss you.

Below are four actions I’ve gathered from personal experience, talking with author friends/reading similar posts, and research. I hope that by the end, you’ll be able to read negative reviews of your work in the most objective way possible.

Action 1: Understand negative bias

Negative bias basically says feedback of a negative nature affects us more than feedback of a neutral or positive nature does (click here for the Wikipedia article). It has an evolutionary basis, because our prehistoric ancestors needed to pay more attention to the lion’s den than to the pretty flower growing next to it. It was about survival. In our current day setting, the bias plays out in our reactions to problems that need solving. Emails of an urgent, negative nature get attention first because we want the problem to go away.

Our brains see negative reviews as problems (because they feel like attacks), but we can’t solve them, so they sting more. Neural activity and heart rates increase, as if we’re preparing to go to battle. This is normal. It’s also why they get stuck in our brains while positive reviews blend in with the rest. Anyone who works with kids has heard the advice that for every piece of negative feedback you give a child, there should be ten pieces of positive feedback. This is why.

Action 2: Realize the negative review isn’t more valid

This goes along with negative bias, but it’s important enough to merit its own point. The negative reviews just feel more true, don’t they? Even if cognitively you know they aren’t (especially when the reviewer dings you because of the ebook price set by your publisher, or they were mad because they didn’t like how your character dressed), you feel like you could have done something to prevent the bad review.

Here’s the thing: reviews are opinions about your work. That’s it. They’re not about you, personally (in most cases. Reviews that leave personal attacks are a whole different issue). My book has received side-by-side reviews, one positive and one negative, both discussing the characters. One thought they were great and well-rounded, the other thought they were cardboard. Is one more right than the other?

We can’t control where readers are in their lives when they read our books. Perhaps a negative reviewer just lost a job and a character reminds them of their jerk boss. Even if they aren’t fully aware of the connection, that experience will taint the reading. Of course, we don’t get to read all that in the review. All we see is “the story sucked and the characters were unlikable.”

I’ve read that 1-star reviews tell more about the reviewer than the thing being reviewed. I tend to agree. There are people out there who seem to really enjoy complaining, and reviews are a great vehicle to do that. I would say a truly 1-star book would have no redeeming qualities. I’m not sure I’ve read such a book, but apparently, some people have read several, including The Hunger Games.

Action 3: Look for patterns

Sometimes, negative reviews are more than just opinion. If many say the same thing, like the book needs editing or the formatting was a mess, that’s probably something you need to address (if you’re an independent author and have the power to publish updated material). I read a post by an author that said she accidentally published an early draft and didn’t realize it until the negative reviews rolled in, criticizing her poor editing. You may also see a pattern if you’ve miscategorized your book. I know if I bought a book thinking it was a mystery and it ended up being a western romance, I wouldn’t be a happy reader.

However, it’s possible that no patterns exist. My book has a handful of negative reviews, and while a few kind of say the same thing, overall they’re pretty different. Most solely talk about the story’s content (characters and events) rather than the writing itself. This leads us to…

Action 4: Realize negative reviews help sell the book

I know, it seems completely counter intuitive. Bad reviews = scared away readers, right? While that may be true in a few cases, negative reviews often contain something many positive reviews don’t: specific details.

Small picture, a detail the reviewer hated could be something the potential buyer enjoys. Or if the negative review is especially ranty, the buyer may wonder what all the fuss is about.

Big picture, the total number of reviews your book has affects how visible it becomes on Amazon. It doesn’t take into account if those reviews are positive or negative. More reviews = better visibility = more sales.

And now for the one thing not to do: Respond

I said reviews are not about you, personally. They are also not for you. They are readers talking to other readers. Granted, the online forum opens the door for more negativity than you’d probably see in an in-person book club, but the idea is the same. Reviews are readers talking about content.

Responding to a review puts you in a position of challenging someone’s opinion. The chances of you changing the reviewer’s mind with a comment are zero. Just don’t do it. People don’t like to have their opinions challenged, and responding brings attention to the negative review you don’t want people to see.

Instead, read all your positive reviews. Print out a few of your favorites and tape them around your desk. Internalize them. You wrote a book that people love! Those ideas are much more deserving of your mental energy.

How do you approach negative reviews, either as a writer or a reader? Let us know in the comments!

If you enjoyed this post, please like, share, or reblog!

11 thoughts on “Four Things To Do With Negative Reviews (And One Thing Not To Do)

  1. More great (and timely) advice from you — I love your blog. I just got my first negative review (I only have three reviews in total). It does give you a bit of a jolt, but I’d never be stupid enough to respond to a review — the whole point of them is that people are free to state their opinion. The ideal situation for me would be to not look at reviews — but we all know how difficult that would be, especially when we’re just starting out. I’d be interested to know if anyone has managed to get to the stage where they can do that.

    Liked by 1 person

    • I would also love to get to that stage. My book has enough that it will likely comfortably sit where it is no matter what rating the several are, but I still find myself compulsively checking. Sigh.

      Like

  2. Hi Allison! I found this post very interesting and encouraging for us writers… negative reviews are always an hard thing to swallow! When I got my first one I was writing and I stopped because of the disappoint :/
    Then I want to tell you I have translated your post in my language, italian, and shared it on my blog, with the link to yours obviously and mentioning you as the author. I did it so also italian writers can read it an get encouraged by it! This is the link if you want to peep: http://bit.ly/1O1XRNK
    Thank you for the inspiration and good luck for the book ^_^

    Liked by 1 person

  3. This is another really great post Allison!

    Actions 1 and 2 remind me of a great quote by a British comedian named David Schneider:

    “Compliments are like water through fingers… Who cares about a thousand compliments, a single insult confirms what we all deep down feel is true: that we’re rubbish, talentless…”

    I think there’s a lot of truth to that. As writers, who inevitably are going to struggle with self-doubt every so often, the negative comments are likely to tap into our deepest worries that our work isn’t good enough, and that – by extension – neither are we.

    I remember seeing a one-line review recently of my first novel, and someone had written something like ‘I couldn’t get into this after a couple of pages and I don’t like thrillers so I gave up’. As you can imagine, I wanted to respond with about a million objections to that – leading with ‘Why would somebody who doesn’t like thrillers buy a book with ‘A London Crime Thriller’ as the subtitle?!’

    But, as you said, a review is someone’s opinion, so responding to a negative one essentially means challenging the other person’s opinion. And all we’ll do by responding is bring attention to the thing we don;t want anyone to see anyway!

    Liked by 1 person

    • Yep, that quote pretty much nails it! It’s scary to put our stuff out there, and self doubt is part of the game (there’s even an insecure writers group on fb).
      I had to laugh about the reviewer who didn’t like thrillers buying a thriller. I had a critical review recently saying my book wasn’t a very thrilling thriller. My first thought – it’s a mystery, not a thriller…
      Oh well. We all get reviews based on misunderstandings too. 🙂 Thanks for commenting!

      Like

  4. A negative review can also mean your marketing was so effective it reached people who weren’t interested, you cover and blurb were so enticing the shopper decided to buy, and then they ended up with a product that wasn’t for them. We’ve all done that somewhere along the line, with some kind of product or other. And some negative reviews help validate the positive reviews weren’t all from friends and family.

    When I look at a book like yours, I’ve had to take a few steps to get to the point where I’m deciding to buy it or not before I look at the reviews, and then I’m probably only checking to see that most people liked it. On many books, when I check the bad reviews, they say more about the reviewer than the author – in that the reviewer often comes off as either petty or that the book just wasn’t for them, and a LOT of times the negative review has LOTS of compliments contained within it, like “Great story, great characters, well, written, I just couldn’t make the leap that XYZ happened.” All in all, a pretty positive. Sounds like it could just as easily have been a 1 star as a 4 star, but the reviewer went the other way.

    In the end, remember that most authors struggle to get reviews at all. Many have just a handful after six months. Those who have more than six dozen reviews in six months have not just done something right, they’ve done a lot of things right!

    Like you.

    Liked by 2 people

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