This post popped up in my Facebook memories yesterday. Now, let’s get a closer look. Aside from the obvious difference in word choice/reading level, there is a noticeable difference in length. The marketers must think guys don’t have time to read their body wash labels before they buy. For the record, I’ve never read a…
A friend emailed me a question. She’s written a book and is considering what to do with it. Her question: “How do you self-publish on Amazon?” She didn’t mean what buttons to push on KDP that makes the book go live. She meant: “What are the steps necessary to prepare a book for publication?” I…
I saw this video on Facebook. It’s amazing, so watch it. If you scrolled without watching, allow me to summarize: many popular songs were written using the same four-chord progression. These guys crammed thirty-six (or so, I lost count) song snippets into five minutes without changing the four-chord structure. The transitions are seamless. They cross genres, including…
One of the Great Truths in the Writer’s Bible is this: the cover can make or break the success of your book. Doesn’t matter how good the stuff inside is. If the cover isn’t intriguing (or worse, if it’s deterring), if it doesn’t compel the potential reader to buy/borrow, it hasn’t done its job. Period. Since…
Allison Maruska 