You know, I’ve rambled quite a bit on this blog lately, so maybe it’s a good time to step aside and let someone else have a turn.
Today’s guest post comes courtesy of Dan Alatorre, and it’s a little different. It came from another blog that I reblogged, and now Dan talks about it on my blog. Blogception. Or something.
Anyway, enjoy Dan’s post, and I’ll see you at the bottom.
I recently read that Amazon is suing a bunch of Fiverr companies that sold fake reviews. There have been a few blog posts about it, too, like this one by Fran Guenette.
I can totally see somebody trying to short cut the process of hard work by using review swaps and other things to get them where they want to go. While I don’t know how I’d go about buying reviews, I’m sure everything’s for sale on Fiverr as implied. But what isn’t said is, maybe Ammy doesn’t sue you or pull your reviews or even say anything, but you just end up on a list, and folks on the list don’t go anywhere. Their game, their rules.
While there are authors willing to buy fake reviews, many others are getting them the right way. It can be done.
As I slaved away to get reviews for books, thinking I knew a few things, I met and helped an author friend who wrote a pretty good book. As far as I can tell, she did everything correctly. (First and foremost, she wrote a good book.) She slaved away over the editing process. She got a good cover made by somebody I recommended, and she checked that cover’s popularity with her friends and fans. Then she worked hard to promote the book and she enjoyed every hard-earned review (well, maybe not some of the bad ones) that came her way. She got excited when she hit little milestones like 25 reviews and 50 reviews, and she fell into the abyss when she noticed she’d gotten three bad reviews in a row. But she got over it. She was the little train that could, and she promoted her book and promoted her book and promoted her book. She ran ads and went to a signing, and eventually her book got to 100 reviews in about 8 months. It was ranked high in the genre and it sells pretty darned well for a first novel, I think something like an average of 40 copies a day, every day, and recently she sold a few hundred copies in a weekend, and VERY FEW of those sales were at 99 cents. Most were at $2.99. NONE were free. It may sound condescending but I’m very proud of her.
I repeat: it can be done, cos I know somebody who did it. It’s work. There are no shortcuts. Tenacity is the name of the game.
And when you see a shortcut, it’ll be tempting to take it, especially when your hard work doesn’t seem to be paying off. But if you keep working and doing the right things, you’ll never end up on a list you can’t get off of, and you might end upon a bestseller list like my friend Allison.
I admit, putting this on my own blog when it’s about me feels awkward and self serving. But I’m glad my story may inspire others. Trust me on this: if I can do it, anyone can.